Content Creation — Mayela
Created strategic social media content for fashion influencer Mayela, combining content direction, video editing, and photo editing to establish a cohesive aesthetic that reflects her personal style while maintaining visual consistency across her feed.
Year
2026
Scope
Content Direction, Video Editing, Photo Editing, Social Media Strategy
Client
Mayela (Fashion Influencer)
Duration
Ongoing collaboration
Challenge
Fashion influencers need content that stands out in oversaturated feeds while staying true to their personal style. Mayela needed a strategic content approach that could establish her visual aesthetic, maintain consistency across posts, and showcase her fashion perspective in a way that felt authentic rather than formulaic.
Solution
I developed a content direction focused on detail-driven storytelling—capturing texture, movement, and styling through clean, editorial-style video and photo editing. Rather than following trending formats, we created a signature approach: intimate detail shots, minimal editing that lets the fashion speak, and consistent visual treatment that makes her content immediately recognizable.
My role included conceptualizing post ideas that aligned with her style, directing the visual approach for each piece of content, and editing all video and photo assets. We collaborated closely to ensure every piece reflected her unique perspective while maintaining the cohesive aesthetic that builds a strong personal brand on social media.
Impact
This project demonstrates how strategic content creation goes beyond just editing—it requires understanding the creator's voice, defining a visual language that differentiates them, and maintaining consistency that builds recognition over time. For fashion influencers and brands, content isn't just about looking good in isolation; it's about creating a cohesive presence that tells a clear story about who you are and what you stand for.
