Minerva Gonzalez
Brand & Web Designer
I help fashion, beauty and lifestyle brands build a digital presence that looks as good as they actually are— through strategic brand identity, ecommerce design, and cohesive content systems that work across every touchpoint.
Open to freelance and in-house roles
How can I help - depending on where you are in your process
You're launching and want to get it right from the start.
You want to build a complete creative system that helps you grow and scale from day one.
Brand strategy & positioning
Visual identity system (logo, color, typography, brand guidelines)
Ecommerce website design
Social media templates
Email marketing templates
You've established your brand, but it feels pieced together.
It's easy to lose cohesion when you're scaling, but your brand world should be working for you, not holding you back.
Brand audit & strategy refinement
Visual identity refresh
Website redesign (conversion-optimised)
Updated social media & email templates
Cohesive digital ecosystem across all touchpoints
You're scaling and need consistent creative support.
You've outgrown doing it yourself but aren't ready for a full in-house team. You need someone who knows your brand deeply and can move fast.
Monthly creative direction
Ongoing design support (graphics, landing pages, campaign assets)
Campaign concepting for launches & collections
Brand consistency oversight
Priority turnaround
A bit about me
Being a designer wasn't always the plan— I spent four years studying civil engineering before realising I needed to follow what I'd always been drawn to. Five years ago, I made the shift. Now I get to build complete brand worlds for brands and projects, and that's where I find the magic.
I know what it's like to have a whole idea in your head but struggle to make it real. That's where I find my spot. I'm that translator, helping you bring your vision to life and build the brand world you've been imagining.
Skills
Brand Design
Brand strategy & positioning
Visual identity systems
Logo design
Brand guidelines
Typography & color theory
Art direction
Campaign concepting
Packaging design
Web & UX
Ecommerce UX/UI design
Shopify
Responsive web design
Wireframing & prototyping
Conversion-focused layouts
User flows
Basic HTML/CSS
Mobile-first design
CRO
Digital Design
Email marketing design
Social media design
Campaign assets
Motion graphics
Print design
Content creation
Reels / short-form video
Lookbook / editorial design
Tools
Figma
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
CapCut
Klaviyo
Notion
Thinking out loud
I write on Substack about brand strategy, design thinking, and building authentic digital presences for fashion and lifestyle businesses
Why brand consistency matters: making everything feel like the same world
Moving beyond colors and logos to build real recognition that creates trust with your audience
Minerva
substack
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How brand personality creates differentiation
Why everything looks the same online and what to do about it when building something that actually reflects your vision
Minerva
substack
Read More
