House of Sunny — Email Marketing Series
A speculative email marketing series for House of Sunny, the independent East London fashion label known for its retro-inspired knitwear and vibrant aesthetic. The project explores how the brand's visual world — expressive, personality-driven, community-oriented — could translate more boldly into the inbox, closing the gap between their Instagram energy and their actual email marketing.
Year
2026
Scope
Email Marketing Design · Copywriting
Client
House of Sunny
Duration
1 week
CHALLENGE
House of Sunny has an expressive visual identity that practically sells itself, but otheir email marketing plays it safe: standard hero image, centered copy, outlined CTA button. The clothes invite you into a world. The emails just announce a product. That gap was the brief.
SOLUTION
I developed a three-email series for The Darling Buds collection. The design system stayed true to their existing brand — warm cream backgrounds, clean sans-serif navigation, outlined CTAs — while introducing display serif headlines, intentional color bands, and motion design that matched the energy of the clothes themselves.
IMPACT
This project demonstrates how email marketing can function as brand-building, not just broadcasting. By auditing what House of Sunny was already doing well — their copy voice, their product photography, their community language — and identifying exactly where the visual ambition dropped off, the series shows a clear strategic point of view. Every animation, every layout decision, every line of copy was made to close the gap between how this brand looks on Instagram and how it lands in the inbox. The result is a complete email world that feels like House of Sunny at its best.
