Raíz is a self-initiated concept for a mobile marketplace connecting El Bierzo farmers directly with urban consumers — making local seasonal produce accessible year-round while supporting small-scale agriculture. The project tackles a real gap: farmers markets are only open 3 days a week during working hours, local farmers receive a fraction of retail value, and there's no trusted platform connecting both sides. The brand and product were designed together — a visual identity rooted in agricultural heritage and modern convenience, a consumer-side iOS app built around category-first discovery and verified producer trust, and a simplified farmer interface for order management. Every design decision, from the custom produce illustrations to the verified producer badges, was made to feel alive, local, and honest.