Small Town Diaries — Mirror Palais Campaign
Created a complete campaign identity for a fictional Mirror Palais collection celebrating small-town elegance and the freedom of dressing for yourself away from the noise of big cities.
Year
2026
Scope
Campaign Design, Brand Identity, Visual System
Client
Mirror Palais (Concept Project)
Duration
2 weeks
Challenge
Fashion brands often focus their narratives on urban energy and city life, leaving out a whole audience who loves fashion but lives away from metropolitan centers. Mirror Palais needed a campaign concept that could celebrate intentional style and femininity in small-town settings—proving that elegance isn't bound by geography.
Solution
I developed Small Town Diaries, a complete campaign identity built around the concept of dressing for yourself when no one's watching. The visual system included a campaign moodboard, collection logo lock-up, invitation design, and brand applications—all designed to support the narrative through restraint, breathing room, and organic imagery that felt lived-in rather than overly styled.
The color story drew from nature: soft greens, blues, whites, and earth tones. Typography remained minimal and elegant, letting the imagery speak while maintaining Mirror Palais' romantic, intentional aesthetic.
Impact
This project demonstrates how strategic concept development translates into cohesive campaign systems. Every design decision—from color palette to typography to layout—was made to support the narrative while staying true to Mirror Palais' brand identity. The result: a complete visual world that feels authentic, intentional, and ready to connect with the right audience.
