Social Media Content + Ads — Tenthousandthings

Challenge

Jewelry brands often fall into two extremes: overly luxurious and unapproachable, or too casual and product-focused. Tenthousandthings needed social media content that could position the brand as elevated and intentional while remaining creatively engaging—content that works both organically for brand building and as paid ads for awareness campaigns.

Solution

I designed a mix of Instagram posts and stories that combine lifestyle photography with clean product presentations. The art direction emphasized real, wearable moments—hands styled with multiple pieces, natural gestures, everyday elegance—rather than sterile product shots. This approach makes the jewelry feel accessible while maintaining the brand's refined aesthetic.

For product cards, I used the brand's own copy and product imagery but elevated the presentation with careful typography, generous whitespace, and a neutral color palette that feels cohesive with the lifestyle imagery. Each piece balances information (product name, materials, price) with visual appeal, making them effective both as organic content and as paid social ads where clarity and quick recognition matter.

The result is content that feels creative and considered—not chasing trends, but building a distinct visual identity that supports both brand awareness and conversion goals.

Impact

This project demonstrates how jewelry brands can create content that works across multiple formats and goals. By combining elevated art direction with strategic product presentation, the designs support both brand positioning (organic content that builds aesthetic authority) and performance marketing (paid ads with clear product focus). The approach shows that creative content and conversion-focused design don't have to be separate strategies—they can work together when thoughtfully executed.