Common Ground

Common Ground

Common Ground

Coffee shops feel transactional, coworking spaces feel corporate, and working from home feels isolating. Common Ground is a speculative workspace and wine bar built for creative remote workers who need both — deep focus during the day and genuine connection in the evening. The brand holds both energies in one place through a dual-identity system, editorial typography, and a visual world designed to feel intentional from the first touchpoint to the last.

Coffee shops feel transactional, coworking spaces feel corporate, and working from home feels isolating. Common Ground is a speculative workspace and wine bar built for creative remote workers who need both — deep focus during the day and genuine connection in the evening. The brand holds both energies in one place through a dual-identity system, editorial typography, and a visual world designed to feel intentional from the first touchpoint to the last.

ROLE

Solo Brand & Product Designer

Solo Brand & Product Designer

SCOPE

Brand Strategy

Concept Development

Art Direction

Creative Direction

Brand Identity Design

Motion Graphics

Social Media Design

Brand Strategy

Concept Development

Art Direction

Creative Direction

Brand Identity Design

Motion Graphics

Social Media Design

TOOLS

Claude, Figma, Claude Code, Adobe After Effects, Adobe Illustrator, Adobe Photoshop