
Common Ground
Common Ground
Common Ground
Coffee shops feel transactional, coworking spaces feel corporate, and working from home feels isolating. Common Ground is a speculative workspace and wine bar built for creative remote workers who need both — deep focus during the day and genuine connection in the evening. The brand holds both energies in one place through a dual-identity system, editorial typography, and a visual world designed to feel intentional from the first touchpoint to the last.
Coffee shops feel transactional, coworking spaces feel corporate, and working from home feels isolating. Common Ground is a speculative workspace and wine bar built for creative remote workers who need both — deep focus during the day and genuine connection in the evening. The brand holds both energies in one place through a dual-identity system, editorial typography, and a visual world designed to feel intentional from the first touchpoint to the last.



ROLE
Solo Brand & Product Designer
Solo Brand & Product Designer
SCOPE
Brand Strategy
Concept Development
Art Direction
Creative Direction
Brand Identity Design
Motion Graphics
Social Media Design
Brand Strategy
Concept Development
Art Direction
Creative Direction
Brand Identity Design
Motion Graphics
Social Media Design
TOOLS
Claude, Figma, Claude Code, Adobe After Effects, Adobe Illustrator, Adobe Photoshop











