Minerva Gonzalez
Brand & Web Designer
I design cohesive digital experiences for emerging fashion and lifestyle brands—from brand identity and visual systems through website design and digital content.
I work with brands that have strong creative vision and need their digital presence to reflect the intentionality behind their products.
How I Help
Social media and ad graphics that stand out
Creative, scroll-stopping graphics for Instagram, campaigns, and paid ads that feel cohesive with your brand. Every piece designed to catch attention while maintaining the visual consistency that builds brand recognition.
Websites that look good and work even better
Whether you need a full website design or a Shopify refresh, I create digital experiences that feel on-brand while prioritizing user experience. Beautiful visuals that I love designing, but also strategic layouts that guide your customers smoothly from discovery to purchase.
Brand identity that actually represents you
Brand identity that actually represents you I create visual identities—logos, color palettes, typography, brand guidelines—that capture your brand's personality and work across every application. Not generic templates, but systems built around who you are.
Strategic thinking behind every decision
I don't just make things pretty (though I do love that part). Every design choice is intentional—informed by understanding your brand, your audience, and what you need your digital presence to achieve. Form and function working together.
And I also write about what I love to do!
I write on Substack about brand strategy, design thinking, and building authentic digital presences for fashion and lifestyle businesses.
Why brand consistency matters: making everything feel like the same world
Moving beyond colors and logos to build real recognition that creates trust with your audience
Minerva
substack
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How brand personality creates differentiation
Why everything looks the same online and what to do about it when building something that actually reflects your vision
Minerva
substack
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